HomeAdvisor vs. Angie's List: Which Is Better for Your Business?

When it comes to promoting your business and reaching potential customers, there are numerous platforms available. Two of the most popular options are HomeAdvisor and Angie's List. Both offer unique benefits and drawbacks that can impact your business in different ways. In this article, we will explore the pros and cons of each platform to help you determine which one is best suited for your needs.

HomeAdvisor Overview

HomeAdvisor is a home services marketplace that connects homeowners with local service professionals. The platform offers a wide range of services, including plumbing, electrical work, and HVAC repair. HomeAdvisor operates on a lead generation model, meaning that businesses pay for each potential customer they receive through the platform.

Pros

• Wide reach: HomeAdvisor has a large user base, which means your business can potentially reach many homeowners in need of services.
• Lead generation model: You only pay for the leads you receive, so there is no risk of wasting money on advertising that doesn't result in new customers.
• Easy to use: HomeAdvisor's platform is user-friendly and easy to navigate, making it simple for businesses to manage their profiles and track leads.

Cons

• High cost per lead: HomeAdvisor can be expensive, with some businesses reporting costs of $50 or more per lead.
• Quality of leads: Some businesses have reported receiving low-quality leads from HomeAdvisor, which can result in wasted time and resources.
• Limited control over marketing: HomeAdvisor manages your advertising for you, which means you have limited control over the messaging and targeting of your campaigns.

Angie's List Overview

Angie's List is a membership-based platform that connects homeowners with local service professionals. The platform offers a variety of services, including home repair, cleaning, and landscaping. Angie's List operates on a subscription model, meaning that businesses pay a monthly fee to be listed on the platform.

Pros

• Membership-based model: Angie's List members are typically more engaged and serious about finding quality service professionals, which can result in higher-quality leads for your business.
• More control over marketing: With Angie's List, you have more control over your advertising, including the ability to create your own ads and target specific audiences.
• Strong reputation: Angie's List has been around since 1995 and is known for its strict vetting process for service professionals, which can help build trust with potential customers.

Cons

• Limited reach: Angie's List has a smaller user base compared to HomeAdvisor, which means your business may not reach as many potential customers.
• Monthly subscription fee: While you only pay for leads with HomeAdvisor, Angie's List requires a monthly subscription fee, which can add up over time if you don't receive enough leads to justify the cost.
• Membership-based model: Some homeowners may not be willing to pay for an Angie's List membership, which could limit your potential customer base.

Which Is Better?

Ultimately, the decision of whether HomeAdvisor or Angie's List is better for your business depends on your specific needs and goals. If you are looking for a wide reach and are willing to pay for each lead, HomeAdvisor may be the better option. However, if you prefer more control over your marketing and are willing to invest in a monthly subscription fee, Angie's List could be a better fit.

It is essential to carefully consider the pros and cons of each platform before making a decision. Additionally, it may be beneficial to try both platforms and see which one works best for your business. Remember that marketing success often comes down to trial and error, so don't be afraid to experiment and find what works best for you.