Locally Grown Episode 10: Unlocking the Power of Google's Local Services Ads
Welcome back to Locally Grown, your go-to resource for all things local business! In this episode, we're diving into a topic that has been generating quite a buzz in the digital marketing world: Google's Local Services Ads. If you've been wondering how these ads can help your business thrive, you've come to the right place.
What are Google's Local Services Ads?
Google's Local Services Ads, also known as LSAs or Google Guaranteed Ads, are a type of pay-per-lead advertising that connects local businesses with potential customers in their area. These ads appear at the top of Google search results for specific services, such as plumbing, HVAC, and home cleaning.
Why should you care about Google's Local Services Ads?
There are several reasons why your business should consider using Google's Local Services Ads:
- Increased visibility: By appearing at the top of search results, LSAs can help your business stand out from the competition and attract more customers.
- Trust and credibility: Google's Guarantee badge helps to build trust with potential customers, as they know that your business has been vetted by Google and is committed to providing high-quality service.
- Pay-per-lead model: With LSAs, you only pay when you receive a lead, which means you're not wasting money on clicks that don't result in business. This can help you better manage your marketing budget and see a higher return on investment.
How do Google's Local Services Ads work?
To get started with Google's Local Services Ads, follow these steps:
- Create a Google My Business account and ensure that your business information is accurate and up-to-date.
- Apply for the Google Guarantee program by providing necessary documentation and completing a background check.
- Set up your LSA campaign, including selecting the services you offer and setting your budget.
- Monitor and optimize your campaigns to ensure that you're getting the best results possible.
Ready to give Google's Local Services Ads a try?
If you're ready to unlock the power of Google's Local Services Ads for your business, reach out to Marciopa Marketing today. Our team of digital marketing experts can help you get set up and start seeing results in no time!
